How Properties Can Embrace Technology

How Properties Can Embrace Technology

Managing multifamily apartments can be a complex business model. Just a decade ago, the apartment industry hadn’t really embraced technology, but that is changing. In the past few years, the industry has seen several helpful advances that improve efficiency to let your staff focus on new opportunities.

Paperless Records Offer Multiple Benefits

Reducing your reliance on paper is good for the environment. That benefit alone should convince you to use modern property management software. However, the real advantages of such software go much deeper. Digital records are much easier to find and access. Using digital contracts reduces the risk of human error. You won’t need dozens of file cabinets to store paperwork. Your files will be safe and secure when you have the right applications. Plus, there’s no worry about documents fading or getting lost.

Technology Makes for Increased Sales Opportunities

Digital technology improves your sales operations. Lead management software makes it easier to track potential customers and follow up with them in your sales funnel. Prospects want and demand quick responses, whether your office is open or not. You can utilize call centers, auto-responses and chatbots to provide information outside of business hours. Embrace technology to offer fast responses to your prospects focusing on service.

Going Digital Improves Communication With Current Residents

Instead of relying on paper media, such as flyers, to pass information to your current tenants, digital communication lets you reach people quickly and easily. Some properties have apps that connect the office to the residents, while others use email or text. The important thing is to meet your tenants where they live, on their smartphone. You can strengthen your community by providing ways for residents to connect with others and your office. Plus, you’ll save time not having to go door to door distributing flyers and announcements.

Online Portals Simplify Management

Allowing residents to pay rent online or to request maintenance through an online app improve your staff’s efficiency. Residents can pay their rent easily whenever they have the chance. Maintenance requests can be made after hours. Maintenance personnel can be immediately notified of emergencies and specific requests that come through. Automating these requests saves your staff time and effort. Maintenance technicians can easily track what has been done and what hasn’t. Reducing paperwork lets you provide better service.

Your Portfolio Can Be Increased

Property management software can boost your ability to increase your real estate portfolio. Automating tasks that take up a lot of administrative time frees you to be a better manager and focus on long-term goals instead of dealing with daily crises and fires. Everyone on your team can stay connected no matter how far away they are from your main office. It makes sense to invest in technology that lets you be proactive to manage your properties.

Updating Technology Offers a High ROI

Simplifying processes across multiple offices keep your team on the same page. It’s easier to onboard employees or shifts someone around when people go on vacation. Using digital records saves your staff time. Technology that lets you track maintenance on each property to ensure that monthly and yearly activities are completed keeps your property looking great, which attracts more prospects. The return on investment for technology is probably more than you can imagine. Tech can be your partner in your apartment complex and free up your time to really manage your property.

Technology Is Integrating Better Than Ever

Today’s vendors are building platforms that work together instead of making property managers cobble together a system from scratch. Imagine your bookkeeping software interacting with the software that lets tenants pay rent online. Instead of spending time doing data entry, your staff can use that time to provide service to current tenants and deal with more serious issues.

Modern technology focuses on analytics to help you improve your systems. Data analysis drives today’s businesses. Technology that gives you insights into providing services more effectively and efficiently is another ROI. Use the software and applications that are available to improve business and increase your profit margin. It’s time to automate systems that boost your efficiency.

Online Reviews Entice New Customers

Potential apartment dwellers are checking out your business through your online reviews. Get more positive reviews with the help of Opiniion. Contact us today for more information on how this can benefit your business.

The Key Role to Online Reputation Management

The Key Role to Online Reputation Management

With the birth of review sites such as Yelp, a company’s reputation has never been more easily influenced. It only takes a few bad reviews for prospective tenants to steer clear of your apartment building or multi-family complex. You cannot afford to ignore bad reviews. Although every business will end up with a couple of negative reviews at some point, the most important part of this is getting ahead of the feedback and developing a comprehensive reputation management plan.

Reputation management is the process of influencing the public’s opinion of your business. Although it originated as a public relations term, it has grown to overtake numerous aspects of every company due to the advancement of social media and the internet. Every company needs to take an active role in this endeavor, and here are the steps to accomplish it.

Create Guidelines for Responding to Issues

From the manager to the groundskeeper, everyone should be aware of how to treat tenants. Most importantly, this involves teaching good interpersonal skills. Everyone who works for you should know what tone and composure to maintain when around tenants. From the moment tenants sign the lease to when they decide not to renew, their experience should be first class all the way.

Use Metric Tools

After ensuring all your tenants have a good experience, you then need to monitor your building’s online presence. You can look up the total number of reviews your apartment complex has and how well you engage with people on social media. If you only have a couple of reviews from several years ago, then you should aim to get your current tenants to leave some reviews. You can send everyone a friendly email or text and ask each household to leave a review on Yelp or Facebook.

Additionally, you should receive alerts for anytime someone leaves a comment or post on your Facebook page. You should respond to this post within a reasonable amount of time. This is particularly important if someone asks a question. The first impression of your residential property will be molded by how you interact with potential tenants online.

Work To Correct Problems

When you find a negative review, you should first reach out to the person privately to see what the underlying issue is. From there, you can take steps to correct the problem. Once the tenant is satisfied with the changes, you can then ask if he or she would be willing to update the review. People may be able to see the first negative review, but they will also see that you were responsive and helped the person who complained. Far too many landlords lash out in anger when they find a negative review, and you do not want to fall into that category.

Offer a Resident Referral Program

There are many ways you can fill a vacancy when one opens up. One of the best ways is to start a resident referral program where a tenant receives an incentive for referring a person to your apartment complex. People will only refer others if they have been happy with their stay. Getting those referrals is absolutely worth the few hundred dollars you will give the current tenant. The program ends up paying for itself quickly.

Make Reputation Management Part of the Work Culture

Reputation management is more than just increasing the number of stars you have on Yelp. It is about altering people’s perception of your business. People looking for apartments have a lot of options to choose from, and you need to make it clear you offer something no one else can provide. Other apartment buildings may offer certain amenities you do not have. However, if you can make it clear you provide a customer service experience like no other, then it could be enough to tip the scales in your favor.

Reach Out for Help

Reputation management may seem daunting, but fortunately, Opiniion simplifies the process. Our software makes it easy to collect feedback from your tenants. You receive a comprehensive data set that lets you know where you need to improve. The software is simple and makes your job tremendously less difficult. You can get started with us today, and before you know it, your online reputation will gradually improve.

How Bad Reviews Help Your Business

5 Ways Bad Reviews Can Help Your Business

There is an oft-repeated phrase in business: “There’s no such thing as bad publicity.” Whether or not this is true, it is certainly true that getting a bad review from a customer can ultimately help your business. While you may not enjoy hearing negative things about your businesses or products, bad reviews can help boost your sales. Below are five ways that negative reviews can actually help you.

1. They Inform Your Customers

No product is perfect for every use, application and customer. While the thought of selling to everyone is nice, it isn’t a realistic expectation. Instead, your customers are making informed decisions about whether your products and services meet their needs. Bad reviews can help to educate your potential customers on whether they will benefit from your offerings or not.

The most valuable customers are the ones that come back and buy again. If your customers know what they are getting before they buy, they are more likely to be happy with their decisions. Happy customers are significantly more likely to buy from you again.

For example, if you sell a lawn care product that is less effective in very dry climates, a bad review indicating that it didn’t work well in a dry area will educate your customers. The result will be a larger portion of your customers buying from wetter climate, leading to more satisfied customers.

2. Bad Reviews Increase Trust

Have you ever looked at a product and only seen perfect, glowing reviews? It is hard not to suspect that the company is only showing you what it wants you to see. Some negative reviews demonstrate that your team is comfortable being forthright with your customers. This is an important aspect of fostering trusting relationships with your buyers.

In many cases, negative reviews aren’t even flaws with the product. They may be about something secondary such as the delivery. Additionally, they may be contradicted by other positive reviews. However, displaying that bad customer feedback puts potential buyers at ease that you aren’t hiding any important information from them.

3. You Can Respond to Bad Reviews

Say you run a restaurant that offers delivery, and a customer received her food cold. If she didn’t leave a review saying so, you may never know there was a problem at all. However, if she gave you a bad review, you’d have a chance to respond and offer to make the situation better. It is an opportunity to convert a dissatisfied customer into a happy one, possibly even one who keeps coming back.

Mistakes happen in business, and products have flaws. However, many of these issues are limited in scope or are resolvable. When you engage with your customers following bad reviews, you can address their concerns and make them feel heard. In many cases, simply offering an apology and attempting to rectify the problem will result in a satisfied customer.

4. They Provide a More Accurate Picture

Many consumers examine both positive and negative reviews when making buying decisions. They compare what other buyers liked about a potential purchase against what they didn’t like. If they are able to find examples of both good and bad things about the product or service, they are more likely to believe the reviews.

If your product has a perfect five out of five stars from every review, many potential buyers will likely wonder whether the reviews are even real. Seeing some negative reviews helps them feel confident that they are getting an accurate and truthful representation of the good and bad aspects of your product.

5. Bad Reviews Let You Know How To Improve

Your products and services aren’t perfect. Every business can improve upon its offerings. Bad reviews give you a chance to improve. They are real feedback from real customers telling you what would make them happier with your business. In many ways, that is superior to traditional quality assurance testing.

Like all setbacks, a negative review can be a chance to learn. If you listen to what your customers have to say, you can improve your offerings, make them happier and increase your sales.

Join The Conversation With Opiniion

Don’t let those bad reviews go unread. They are opportunities for your business to be better and to increase sales. Opiniion is an automated tool that helps you collect authentic, real-time feedback from your customers. Get started today to get in-depth insight into what your customers are saying. Alternatively, if you have any question, don’t hesitate to contact our team.

How to Deal With Negative Online Reviews

No matter how stellar your business, it is impossible to make all of the people happy all of the time. Part of doing business is accepting that, sometimes, you will have unsatisfied customers. Some of them will leave negative reviews and not all of them will do so politely.

So what should you do if a customer leaves an angry and possible unfair review? First and foremost, don’t panic. Even a few bad reviews will not tank your reputation. On the contrary, if you handle the situation correctly, you can leverage bad reviews to your benefit. 

Although no one enjoys receiving negative feedback, it is important to know that a harsh review is not the end of the world. Understanding how to handle bad reviews can help you improve your business and your relationship with your customers.

Understanding Negative Reviews

Bad reviews can come in different forms and arise from various causes. Figuring out what made a customer unhappy can give you the key to handling the situation correctly.

When you receive feedback from an unhappy customer, you can benefit from figuring out where it stems from. Sometimes, it really isn’t you – it’s them. Some people leave bad reviews because a difficult day led them to see inconvenience where there wasn’t any. Some people just enjoy complaining. But, in most cases, you can learn from bad reviews even when they may not be completely justified.

In many cases, customers leave a negative review because they had certain expectations of your business and feel you did not meet them. Perhaps they are upset because your restaurant had no high chairs or the garment they ordered did not fit. Other times, customers may complain about issues such as delivery or packaging. Some may be disappointed with the quality of customer service they encountered.

Another issue to think about is what the customer hopes to get out of leaving that review. Some may be just looking to vent their feelings. Others have a specific problem they want addressed; examples may include slow shipping, poor quality or unhelpful customer service. There is also a type of customer that complains hoping to get a price reduction or some other incentive.

How Negative Reviews Can Help Your Business

First and foremost, reviews from unhappy customers can help you identify ways to improve how you run your business. Even people who express their opinion with undue harshness can be making a valid point underneath the anger. 

Improving Your Company

Consider whether you could realistically make changes to decrease this mismatch between expectations and reality. Is your restaurant actually geared towards families with children? If so, you may want to invest in some high chairs or order additional ones. If not, do your marketing materials convey your brand accurately? Using a negative review as a learning opportunity gives you the chance to create more satisfied customers in the future.

Reviews can also tell you whether you may need to give customers additional information. For example, if you see reviews complaining about inaccurate sizing, consider including measurements as well as sizes. If you do provide relevant information such as shipping times, does your site display it prominently enough for shoppers to notice? Letting customers know what to expect can help them avoid getting unrealistic expectations. 

Feedback on your company’s customer service can also help you assess whether you need to make changes to your procedures or provide additional training. Check whether you have any rules in place that get in your staff’s way when they try to solve customers’ problems. 

Increasing Customer Trust

Even baseless reviews with no helpful content whatsoever can benefit your company. Many of today’s customers have heard of companies that purchase positive reviews or delete negative ones. When people see negative reviews sprinkled among the positive ones, they are more likely to believe the good feedback is genuine. 

Finally, negative reviews can still serve as a springboard for generating publicity. In most cases, there is indeed no such thing as bad publicity. The surrounding buzz can give you the opportunity to generate conversation about your company and steer it your way. 

Some companies have seen success by using a humorous, brand-consistent approach to handling the publicity. Use your own judgment when deciding how to deal with controversy. Whatever path you take, make sure it does not make you look angry or dishonest. 

Your takeaway here is that even the worst review can ultimately be good for your company if you approach it the right way. For this reason, avoid the temptation to delete negative feedback. 

Responding: Do’s and Don’ts

Now that you have left up the negative reviews, how do you address them? While not all reviews need a response, responding can be a good tactic in some cases. An effective response may not only change the reviewing customer’s attitude but also showcase your professionalism to others browsing the site. Knowing what types of interactions cast a favorable light on your company can help you take the right course of action.


  • Respond in a professional manner consistent with your brand voice. This can mean being formal or using humor, so long as your tone is appropriate for your company’s image. 
  • Remain courteous and avoid personal attacks.
  • Acknowledge the customer’s issue. If appropriate, let them know you will have a representative get in touch to work out the details. You can also answer their question or clear up misunderstandings if you can do so briefly. Sometimes, you may want to email the customer in order to expand on your brief public reply.
  • Make a good-faith effort to effectively address legitimate issues the review points out. 


  • Respond to angry or profane reviews in kind. Keeping it professional is an easy way to show future readers the complaint in question is likely baseless and stems from anger. Using invective or personal insults, even if you are in the right, makes people think there was a good reason for the negative review. On the other hand, a calm response to a review containing name-calling or cursing will highlight the reviewer’s irrationality and make you look better in comparison.
  • Become overly defensive. This can be a natural reaction, especially if you believe the review is not very truthful or fair. However, over-explaining will likely not convince the angry customer, while other readers may remain unimpressed. 
  • Make unrealistic or over-the-top promises to make everything perfect for the customer. Sometimes, the thing they complain about is not a problem you need to fix. Sometimes, a courteous apology for the customer’s disappointment is all you can realistically provide.
  • Ask a customer to remove or edit a bad review. To others, such a request will always appear as though you are trying to silence people and possibly hiding real problems with your business. This perception can lead people to mistrust even the many positive reviews they see.

Effective Ways to Handle Negative Reviews

The best way to offset the potential fallout of negative reviews is to have the majority of reviews be positive. Part of this is ensuring your customers have a truly positive experience with your company. However, this is not enough. You also want these happy customers to leave a good review. There are some steps you can take to increase the likelihood of positive feedback.

Help Customers Give Feedback

Make it easy for customers to leave reviews. This can mean providing a platform with review forms that are simple to fill out and submit. Select a high-quality interface that works well with various types of browsers and older operating systems. Asking specific questions and having customers click boxes to answer can work better than asking people to write something. Asking customers to rate specific aspects of their interactions can go a long way to producing reviews that help both your company and other shoppers.

Use a Mobile-Friendly System

Keep in mind many customers are doing their shopping and reviewing on mobile platforms. A mobile-friendly system that makes it easy to leave a quick review is another way to maximize your positive feedback numbers.

Offer Incentives

Writing a review takes time and effort, no matter how much you streamline the process. Customers are more likely to take action if you make it worth their while. Offering a small promotion or other incentive can give that extra boost of encouragement that will lead a customer to submit feedback. Be clear that the incentive you offer in no way depends on the content of the feedback.

Ask for Reviews

People are more likely to provide feedback and have strong opinions on more expensive items. Because they pay more, they also have higher expectations. Ask customers to review the higher-priced items from their shopping carts. 

Doing some research on what wording is more likely to elicit a review can help you increase your numbers. The best way to title and word your email can depend a lot on the type of business you run and the kind of product your customer purchased.

Optimize Your System

Using an effective system for soliciting and displaying feedback can help you increase the number of positive reviews. Opiniion presents you with up-to-date technology for gathering, displaying and interacting with customer reviews. The easy automated and customizable system makes it easy for customers to leave feedback and for you to gather actionable analytics. 

With our help, you can easily use top techniques to handle negative reviews effectively. Our system helps you easily gather positive feedback as well as communicate with unhappy customers to solve their problems. Visit our site or call us at 855-330-9980 to find out more about how we can help you grow your business and build a solid relationship with your customer base.

Are You Listening to Your Customers?

By Opiniion

There are many ways customers can communicate about their experiences with your business. Social media has given consumers numerous ways to leave reviews, and they will not always be positive. You will find plenty of reviews for your company on Yelp, and people may tell all their friends about their visit to your store on their Facebook, Twitter or Instagram pages. The last thing you want to do is ignore these criticisms. If a lot of people say the same thing about your business, then you need to take prompt, effective action.

Actively Listen to Customers

It is natural for business owners to instinctively become defensive when they get negative feedback. This will not help your business grow. All entrepreneurs need to learn the art of active listening. One basic component of this is restating what the customer said. Even when communicating online, it shows you heard the customer’s complaints and know what to do next. It is the first step in validating your customers. You should also teach your employees how to actively listen, so if a customer complains in the store, then they can show compassion and respect.

Take Action

People expect immediacy with everything related to social media. Businesses should inspect review pages at least once a day to respond to all complaints. An actual person should write the responses. People know when they are talking to a chatbot, so you want to give that personal touch. Otherwise, customers will continue to send negative messages to all of their friends. Businesses with call centers will have an easier time accomplishing this because customers with complaints know where to turn to.

Analyze Common Threads in Feedback

You can offer one disgruntled customer a coupon or free product, but that will not solve the root of the problem. You need to analyze all the negative reviews you get to see if there are any common themes. Do people complain about how slow the service is? Do many customers single out one particular employee by name? You need to make sure this same problem does not continue to occur. When these customers return and see that you fixed the underlying issue, they may become recurring patrons.

Utilize an Escalation Plan

When your employees find a complaint, they should know precisely where to take it. The last thing customers want to hear is “That is not my department” with no follow-up. You should document the escalation process to each individual point. This should relate to as many different channels as possible whether you get critiques over the phone, through email or over social media. You want to follow up with the customer after the issue is resolved to make sure he or she is happy.

Learn From the Experience

You should not feel bad about getting negative reviews. Every company will get them sooner or later. The important part of the experience is knowing where you need to improve, so your business runs more efficiently. To do this, every person working for you needs to be on-board. Together, you can give your customers the shopping experience they deserve.

Never let a single review slip through the cracks with the help of Opiniion. Our platform allows you to get customer feedback immediately. It automates the review collection process, allowing you to focus on what matters most. Get in touch today to see if our software is right for your company.

How To Respond to Google Reviews and Why You Should

Online reviews now play an integral role in the commercial landscape. Reviews influence how consumers view your business before even stepping foot in the building. It could lead someone right to your doorstep or drive them away. Google has one of the most prominent review systems online, and you need to regularly check the site to see what people have to say about your business. However, reading reviews is not enough. You need to respond to all of these reviews appropriately, so you show consumers you value your customers’ input.

How To Respond to Negative Reviews

Bad reviews happen to every business sooner or later. Instead of ignoring the criticism or beating yourself up over it, you need to build back that customer’s trust. You can actually retain a customer’s patronage by responding properly to a negative review. Here are the steps to take every time this happens.

Avoid Emotions: When someone attacks something you have worked so hard to attain, it is natural to lash out in anger. However, this comes across as unprofessional. If you need to, then step away from the computer for an hour until you feel calmer and more collected.

Provide Private Feedback: You should be able to send a private message or email to the reviewer. Do this first before responding publicly. It shows the customer you care about mending the relationship.

Offer Useful Solutions: You need to do more than just apologize. You need to offer a real solution to get the customer to come back to your business. Many companies offer free products or coupons to these consumers to get them back in the store.

Learn From the Experience: Over time, you may find multiple customers leaving the same kind of feedback. Several people may complain how your store did not have enough cash registers open. You need to rectify this situation, so it does not happen again. With this example, that may include scheduling more people during certain shifts, so you have more registers open.

When you publicly respond to online reviews, prospective consumers see you dealing with bad experiences. They know if they have a problem with your business, you will handle the situation. This helps you gain customers rather than the opposite.

How To Respond to Positive Reviews

As you browse your Google reviews, you will hopefully come across plenty of positive reviews. These reviews serve as great esteem boosters, and you should definitely give yourself a pat on the back. You can further bolster your company’s reputation by responding to these reviews. This should start with a simple thank you where you express your gratitude toward the customer for taking the time to leave behind some kind words. You should personalize your gratitude because it will not come across as sincere if people think a chatbot left the response.

For customers who leave lengthy, positive reviews, you should leave behind an equally impressive response. It can still be short, but you should personalize it to the reviewer’s experience. You can leave a quick joke or let the customer know about an upcoming promotion. Either way, you need to cement that business-to-customer relationship.

What To Do Next

You can greatly increase your brand’s visibility with the help of Opiniion. You can instantly gather all of these reviews with our help. Contact us to learn more about how our services can benefit your business in the long run.

How Reviews Can Help People Find Your Business Online

By Curtis Linnell

Many consumers these days go to a review site before even contacting a new business. Positive ratings are great for enticing new customers to try out your business. Additionally, they can help people find your company in the first place. If your business is still not properly utilizing online reviews, then it is high time you do so to draw in more consumers.

Build Your Online Presence

Ideally, people should be able to find your business on several different review sites. Every business seems to be on Yelp these days, but you also may want to consider having a profile on Angie’s List or GlassDoor. Additionally, you need a presence on Facebook and Google Business. No matter which websites you are on, you should include links to these review pages on your main website. This allows people to easily find you everywhere so that they can leave a review effortlessly.

Include Relevant Information on All Your Review Pages

When people find you on Yelp or Facebook, that is only half the battle. You then need to turn that page visit into a purchase. Therefore, your pages need to include relevant information about your company. There should be an area on all these pages where you can include a physical address, phone number and webpage. Reading reviews is only one way people research a business. They also want to make sure the company is legitimate. If you do not have a webpage, then people may think there is something off about your business.

Make Sure You Get Reviews Everywhere

You do not want to focus all of your attention on just one review site. For example, it is good to have a presence on Yelp because that is where most people go. However, when people search for a type of business on Google, they automatically receive a list of business with a rating between one and five stars. If you have no Google rating, then you are missing out for people looking for new businesses on Google. In the event you already have decent ratings on Yelp, then turn your attention to Google and encourage customers to leave reviews there.

Get on Local Top 10 Lists

It is common for cities to release annual or biannual top 10 lists. This is an excellent opportunity for your company to get free exposure. After finding your business on these lists, customers are more likely to look you up. Building a presence on all the review sites comes in handy for making yourself known and scoring a mention on these lists.

By more effectively managing your company’s reputation, more people can find you. As a result, you get more business from people who may not have known your business existed otherwise. For further help in attaining more online reviews, talk to a professional from Opiniion. You can get started by calling us at 855-330-9980.

Why You Need a Software Platform For Your Reviews

For a majority of consumers, online reviews play a critical role in whether they go to a certain business. Therefore, every business needs to manage these reviews properly to know what people are saying about the company. This can be tough to accomplish, especially if you have pages on multiple review sites. This is why you need to invest in a comprehensive review software platform. It makes this job so much simpler.

Collect Feedback With Greater Ease

With a dedicated platform, you have a simpler time gathering all your reviews in the first place. Many business owners do not realize how many websites are out there where people can leave reviews. It is easy to overlook one, and that is enough to leave a negative impression on consumers. You can save a ton of time by automating the process by which you collect feedback.

Manage Reviews and Feedback

Once you have collected all of your company’s reviews, you need to figure out what to do with them. You can respond to positive reviews by thanking the customers for taking the time to write out their thoughts. At the same time, do not neglect the negative reviews. You can reach out to these customers and offer a way to remedy the situation. You can collect and view these reviews in the order you receive them, so you respond to each one in a timely manner.

Look at Everything From Anywhere

Chances are good you have a smartphone with you. With a software platform like this, you can access it everywhere you go. This means you do not have to wait until the next day to see what people are saying. You can respond in real time and do not have to be tied down to your desktop.

Respond in a Way That Works for Your Audience

When customers leave a review on Facebook, you probably do not want to give a response over email. With this software platform, you can also see where most people are leaving reviews. If most people are interacting via Facebook, then that is where most of your energy needs to go. You need to post more content here because it is where most of your customers are.

Empower Workers

When your employees know you are looking at each review, they are more likely to deliver positive experiences. To further empower your workers, you can offer incentives if customers leave good reviews about how a certain employee helped them. You will gain more loyal employees when they know they will be directed rewarded for their actions.

Opiniion has an incredible review software platform for business owners to utilize. You are missing out if you do not get on board, and you can try it out for free today. Call us at 855-330-9980 if you are ready to take your company’s online presence to the next level.

The Value of a Positive Review

Despite the prevalence of online review sites, many business owners still overlook the importance of what their customers say. Getting more positive reviews can actually translate into greater revenue because more people are learning about how great your company is. This is why all businesses need to strive to get more customers to leave positive reviews online.

Positive Reviews

The primary review sites are Yelp and Google. If your business manages to get a high rating on both of those, then customers are more likely to go to you over the competition. Additionally, studies have shown customers are willing to spend more when they see a company has great reviews. For example, a study conducted by Cornell University found that hotels can raise prices by 11 percent with every one-star increase in their rating without losing any customers. The greater your reputation, the more you can charge.

Yelp Reviews

Yelp has acquired over 127 million reviews since its founding. Many people now turn to Yelp to learn about a new business, and with good reviews, many customers will try a new venture out. Most business owners can expect a boost in revenue if they adequately manage the company’s Yelp page and attain positive reviews. Yelp can do a lot of good for your business, especially if you respond professionally to bad reviews and thank users for good ratings.

Facebook Reviews

Many people are on Facebook throughout the day even if they are not looking up businesses. Therefore, it is good to maintain a constant presence on the platform. You should post relevant content regularly so that people keep your business in mind as they scroll through their feeds. Additionally, when your business has a Facebook page, consumers are more likely to trust you.

Google Reviews

When people Google your business, they now receive a score out of five stars. If your company only has two or three stars, then there is a chance consumers will not even give you the time of day. With four or five stars, people are more likely to go to your website, giving you the chance to really sell your products or services.

Good Reviews on Your Website

Once someone has gone to your webpage, you need to turn that click into a sale. One way to accomplish this is to include several positive reviews on the home page. People can immediately see what others have to say about your company. When you amass upwards of 100 positive reviews, your company’s conversation rate can increase by up to 37 percent.

You should never feel scared of reviews. In fact, you should be happy when people feel compelled to talk about your business. To enhance the way you manage such reviews, get in touch with Opiniion by calling us at 855-330-9980.

Why Reputation Management Is Important to Small Businesses

People are likely to ask their friends about a business before buying something themselves. When personal recommendations are unavailable, they will turn to websites like Yelp to find more information. You do not want to create review sites for your company and then immediately forget about them. Reputation management is vital for any company, and there are ways you can implement it to your advantage.

Stay on Brand at All Times

While you need to pay attention to what others say about you, you also need to be mindful of the content your company produces. This means being constantly aware of your mission statement and the demographics you want to target. If you plan on utilizing a hashtag, then you want to research the origin to make sure it concurs with your company. When companies start posting irrelevant content, customers begin to tune out.

Analyze the Needs and Wants of Your Customers

Your business may have seen declining profits in recent months. It can be tough to pinpoint the cause of this, but you can learn a lot when you see what people are saying on the internet. For example, customers may have complained online that your restaurant does not offer any vegan options. With this new information, you can update your establishment’s menu to coincide with this trend. Not only will you draw in more customers, but they will appreciate you took their input into consideration.

Build Credibility and Trust

No matter how good your business is ordinarily, sooner or later you will get a bad review. This is normal, and there is no reason to concern yourself with a couple bad ratings. In fact, you can use these negative reviews as a chance to build your brand further. You should respond to these bad reviews in a polite way and offer a solution to improve the customer’s next experience. Other people will see these responses and understand you actually care about your customers. When people see a ton of bad reviews with no responses, they assume the business owner is not reading them.

Make Sure You Put Your Best Foot Forward

You should have someone working at your business who responds to any complaints promptly. If it takes you a day to respond to a bad review on Yelp or Twitter, then that is enough time to ruin a customer relationship quickly. When other people see you are unresponsive, they will not want to give you a shot. Being responsive is a great way to separate yourself from your competition.

Reputation management can make or break a company. You can learn more about negative feedback mediation with Opiniion. Contact us today at 855-330-9980 to see where your business can improve when it comes to customer interaction. We will help you identify problem areas so that you retain more customers.