Lindon, Utah (June 22, 2021) – Opiniion, the resident feedback and online reputation platform, has released recent study findings in which 500,000 units in over 2,600 communities were examined. Multifamily management companies that utilized Opiniion’s software experienced an average of a 1.5% increase in their occupancy rates—compared to the national average of a .39% increase in the same time period. Proactive management companies are looking for innovative ways to compete in the industry and are finding Opiniion is one of the only tangible solutions.
Opiniion’s customer feedback platform has become essential in the multifamily industry due to the impact reviews and overall online reputation has on a property’s success. The intuitive tools that Opiniion offers allows current and former residents to share their experience with property management groups and communicate in a more efficient way. The data gathered through Opiniion helps property managers better identify key issues and understand residents’ needs.
Occupancy rates aren’t the only thing Opiniion found to help improve for property management companies; in one study of a National Multifamily Housing Council (NMHC) top 50 US property management company, Opiniion estimated the improvement in the company’s 26,578 units’ average star rating and reviews could result in $15.37M in new annual revenue.
“Every property has a digital curb appeal to be aware of and maintain. If you are not improving your online curb appeal you are missing out on opportunities you didn’t even know you had access to,” Said Opiniion CEO, Justin Bingham. “By focusing on the resident feedback to truly drive a better resident experience, you will see an increase level of online satisfaction, which leads to more eyeballs to your website which leads to more quality online applications, which means more leasing opportunities which means more overall revenue and higher occupancy.”
Opiniion is able to help companies with poor online reputations receive authentic, positive results for property management companies by delivering a streamlined, automated tool that collects real-time feedback from their residents. At the time of this article’s publication, Opiniion has helped property management companies generate more than 290,000 5-star reviews, has intercepted 240,000+ negative reviews, and has sent over 8.6 million engaging surveys to residents on behalf of their property management companies.
About Opiniion, Inc: Opiniion is an automated tool for property management companies to collect authentic real-time feedback from residents. Opiniion helps companies get more online reviews, survey current and past residents, identify key issues, and collect and understand more meaningful data around the resident experience through analytics. For more information, please visit www.opiniion.com.