As the owner of a rental property, it’s in your best interest to market the unit to as many people as possible. The population of the United States continues to age as baby boomers enter their golden years. This means you’re missing out on a large group of potential renters if you aren’t marketing to seniors. While the demand for senior housing is only expected to increase in the coming years, it takes a deliberate approach to sell your units to older consumers. Here are some approaches to work into your marketing strategy if you’re trying to attract Baby Boomers.
Don’t Shy Away From Technology
In the past, it was easy to assume a lack of tech experience with seniors, but that’s not the case with baby boomers. Consumer-level internet technology has been on the market for nearly 30 years, which means it was part of daily life for the prime earning years of current retirees. Today’s seniors take full advantage of social networking and other online technology. This is why you should use these services when marketing your properties. It’s also important to optimize your content for display on mobile devices such as smartphones and tablets.
Emphasize Independence
While many people choose to retire at the age of 65, today’s seniors are living active lives well beyond retirement. When marketing your property to seniors, emphasize features that make it possible to remain in place without assistance:
- Main level master bedrooms
- Larger bathrooms to accommodate decreased mobility
- Easy-open windows and cabinets for arthritis sufferers
Personalize Your Pitch
When marketing to a savvy audience, it’s not good enough to post a few flattering pictures of the property and residents enjoying themselves. Try to describe what it’s like to live in the unit in a way that transports potential renters into the shoes of a current resident.
The personal touch should also apply to any type of interactions you have with interested parties. Respond to emails and voicemails as quickly as possible, and always maintain a pleasant demeanor during your conversations. If you’re busy managing multiple units, consider outsourcing to a call center that specializes in dealing with senior housing issues that will attract baby boomers.
Appeal to Today’s Seniors
These are just a few ways you can appeal to potential senior renters. However, there are plenty of other strategies you can use. No matter if you’re an owner trying to lease a single unit or a property management specialist responsible for leasing dozens of properties, let Opiniion help with your marketing efforts. To learn more about our services, contact us today at 1-855-330-9980.
