6 Ways To Find and Retain Great Tenants Being a landlord can be very rewarding. It can also be a headache when you don’t have respectful people living in your properties. The good news is that you can make a difference in the type of people who sign the lease. Take these proactive steps to find t...

Hiring the Best and Brightest Enhances Your Reputation We all know that your reputation is among your company’s most valuable assets. There are many ways to make, and to break, the positive image of a brand. Consequently, who you hire to work for your company is one of the biggest decisions prope...

Property managers and marketers often find themselves competing intensely for the interest and rent dollars of potential residents. While renting out apartments has been a fairly consistent field for a long time, it is now changing at an increasing rate due to technology. Here are five trends that a...

4 Ways To Grow Your Property Management Business When property owners hire you to manage their investments, it’s for two main reasons. The first is that they may prefer a hands-off approach to property management on their end. The second is that they believe you can produce better results than th...

Attract Baby Boomers As the owner of a rental property, it’s in your best interest to market the unit to as many people as possible. The population of the United States continues to age as baby boomers enter their golden years. This means you’re missing out on a large group of potential renters...

Summer is winding down, which means winter’s harsh elements are only a few months away. As a property management specialist, your clients count on you to take care of their units so tenants remain safe and happy with their living conditions. While there’s a level of unpredictability with wintery...

4 Reasons Why Micro Apartments Are on the Rise If you’ve been paying attention to the housing market, chances are good that you are familiar with the increasing popularity of tiny living. What began as a movement for people who wanted to forego the traditional single-family house and mortgage tha...

Like virtually all other businesses today, owners of multifamily apartment complexes know that online reviews matter a great deal. In particular, Google reviews play a major role in the decision-making process for prospective tenants. Understanding how consumers are influenced by reviews can help yo...

As a rental property owner, you’re likely constantly looking for ways to boost your overall occupancy rate. If you don’t already, you’ve probably considered allowing pets on your multi-family property. With help from us here at Opiniion Inc., you can learn more about how allowing four-legged r...

Reach Versus Impressions A solid social media strategy is essential for growing many types of businesses. To develop your campaign you should identify your target demographic, the platforms it is likely to use and the brand voice you want to promote. However, social media marketing is not "one an...

How To Overcome Fake Reviews Online reviews are a powerful tool that helps people make decisions ranging from which hairbrush to purchase to which apartment to rent. Consumers trust others whom they see as similar to themselves to point out relevant pros and cons and to make useful recommendations....

You should have someone working for your multifamily management business who is in charge of overseeing the company’s online reputation. It should be this individual's job to respond to any reviews as they come in. It is common for businesses to leave automatic responses such as “Thank you for ...

Managing multifamily apartments can be a complex business model. Just a decade ago, the apartment industry hadn’t really embraced technology, but that is changing. As a result, the industry has seen several helpful advances that improve efficiency to let your staff focus on new opportunities. P...

The Key Role to Online Reputation Management With the birth of review sites such as Yelp, a company’s reputation has never been more easily influenced. It only takes a few bad reviews for prospective tenants to steer clear of your apartment building or multi-family complex. You cannot afford to i...

There is an oft-repeated phrase in business: “There’s no such thing as bad publicity.” Whether or not this is true, it is certainly true that getting a bad review from a customer can ultimately help your business. While you may not enjoy hearing negative things about your businesses or product...

No matter how stellar your business, it is impossible to make all of the people happy all of the time. Part of doing business is accepting that, sometimes, you will have unsatisfied customers. Some of them will leave negative reviews and not all of them will do so politely. So what should you do...

By Opiniion There are many ways customers can communicate about their experiences with your business. Social media has given consumers numerous ways to leave reviews, and they will not always be positive. You will find plenty of reviews for your company on Yelp, and people may tell all their frie...

Online reviews now play an integral role in the commercial landscape. Reviews influence how consumers view your business before even stepping foot in the building. It could lead someone right to your doorstep or drive them away. Google has one of the most prominent review systems online, and you nee...

7 Tips To Increase Property Traffic   The multi-family property market is quite competitive right now, as a result, the Multifamily Vacancy Index rose in the first quarter of 2019, indicating an increase in vacancies according to the National Association of Home Builders. Apartment dwellers h...

By Curtis Linnell Many consumers these days go to a review site before even contacting a new business. Positive ratings are great for enticing new customers to try out your business. Additionally, they can help people find your company in the first place. If your business is still not properly ut...

For a majority of consumers, online reviews play a critical role in whether they go to a certain business. Therefore, every business needs to manage these reviews properly to know what people are saying about the company. This can be tough to accomplish, especially if you have pages on multiple revi...

Despite the prevalence of online review sites, many business owners still overlook the importance of what their customers say. Getting more positive reviews can actually translate into greater revenue because more people are learning about how great your company is. This is why all businesses need t...

People are likely to ask their friends about a business before buying something themselves. When personal recommendations are unavailable, they will turn to websites like Yelp to find more information. You do not want to create review sites for your company and then immediately forget about them. Re...

People no longer have to be professional critics to leave reviews of businesses. With websites such as Yelp and FaceBook, anyone can review a company. While many business owners get scared at this prospect, this is an excellent opportunity to expand your brand. Reviews can be a powerful marketing to...

Reviews Can Get You More Business A majority of consumers utilize online reviews to make purchasing decisions. As a result, positive reviews can help your business thrive, while negative ones can destroy a reputation. You need to make sure your company gets plenty of positive reviews so that you ca...