7 Tips To Increase Property Traffic   The multi-family property market is quite competitive right now, as a result, the Multifamily Vacancy Index rose in the first quarter of 2019, indicating an increase in vacancies according to the National Association of Home Builders. Apartment dwellers h...

Reach Versus Impressions A solid social media strategy is essential for growing many types of businesses. To develop your campaign you should identify your target demographic, the platforms it is likely to use and the brand voice you want to promote. However, social media marketing is not "one an...

How To Overcome Fake Reviews Online reviews are a powerful tool that helps people make decisions ranging from which hairbrush to purchase to which apartment to rent. Consumers trust others whom they see as similar to themselves to point out relevant pros and cons and to make useful recommendations....

You should have someone working for your multifamily management business who is in charge of overseeing the company’s online reputation. It should be this individual's job to respond to any reviews as they come in. It is common for businesses to leave automatic responses such as “Thank you for ...

How Properties Can Embrace Technology Managing multifamily apartments can be a complex business model. Just a decade ago, the apartment industry hadn’t really embraced technology, but that is changing. In the past few years, the industry has seen several helpful advances that improve efficiency t...

The Key Role to Online Reputation Management With the birth of review sites such as Yelp, a company’s reputation has never been more easily influenced. It only takes a few bad reviews for prospective tenants to steer clear of your apartment building or multi-family complex. You cannot afford to i...

5 Ways Bad Reviews Can Help Your Business There is an oft-repeated phrase in business: “There’s no such thing as bad publicity.” Whether or not this is true, it is certainly true that getting a bad review from a customer can ultimately help your business. While you may not enjoy hearing negat...

No matter how stellar your business, it is impossible to make all of the people happy all of the time. Part of doing business is accepting that, sometimes, you will have unsatisfied customers. Some of them will leave negative reviews and not all of them will do so politely. So what should you do...

By Opiniion There are many ways customers can communicate about their experiences with your business. Social media has given consumers numerous ways to leave reviews, and they will not always be positive. You will find plenty of reviews for your company on Yelp, and people may tell all their frie...

Online reviews now play an integral role in the commercial landscape. Reviews influence how consumers view your business before even stepping foot in the building. It could lead someone right to your doorstep or drive them away. Google has one of the most prominent review systems online, and you nee...

By Curtis Linnell Many consumers these days go to a review site before even contacting a new business. Positive ratings are great for enticing new customers to try out your business. Additionally, they can help people find your company in the first place. If your business is still not properly ut...

For a majority of consumers, online reviews play a critical role in whether they go to a certain business. Therefore, every business needs to manage these reviews properly to know what people are saying about the company. This can be tough to accomplish, especially if you have pages on multiple revi...

Despite the prevalence of online review sites, many business owners still overlook the importance of what their customers say. Getting more positive reviews can actually translate into greater revenue because more people are learning about how great your company is. This is why all businesses need t...

People are likely to ask their friends about a business before buying something themselves. When personal recommendations are unavailable, they will turn to websites like Yelp to find more information. You do not want to create review sites for your company and then immediately forget about them. Re...

People no longer have to be professional critics to leave reviews of businesses. With websites such as Yelp and FaceBook, anyone can review a company. While many business owners get scared at this prospect, this is an excellent opportunity to expand your brand. Reviews can be a powerful marketing to...

Reviews Can Get You More Business A majority of consumers utilize online reviews to make purchasing decisions. As a result, positive reviews can help your business thrive, while negative ones can destroy a reputation. You need to make sure your company gets plenty of positive reviews so that you ca...