Opinion logo with stylized teal and black design - Opiniion: Resident Insight that Drives Property Success
About Us2026-06-18T12:49:16-06:00

Speaking Resident Since 2017

At Opiniion, we believe better insight leads to better action. See how our team is redefining resident insights and engagement to drive property success.

Group of people in teal shirts, multifamily reputation management event - Opiniion: Resident Insight that Drives Property Success

Trusted by leading property managers & owners

The Foundation Behind the Platform

Team of professionals in multifamily reputation management smiling together - Opiniion: Resident Insight that Drives Property Success
Blue circle with number one, related to resident feedback platform - Opiniion: Resident Insight that Drives Property Success

Our People

Ask our customers, and our employees, what they like most about Opiniion, and they’ll usually say the same thing – Our Team! We pride ourselves on being just as proactive and connected with you as our solutions. That partnership means everything in our increasingly digital world. Whether it’s onboarding, training, or continued support, we show up with authenticity for each other and for you.

Team smiling at an outdoor event, showcasing multifamily reputation management focus - Opiniion: Resident Insight that Drives Property Success
Number two icon for resident feedback platform - Opiniion: Resident Insight that Drives Property Success

Our Passion

We focus exclusively on multifamily because it’s more than a market to us, it’s what we know best. Many of our team members have firsthand experience as leasing agents, property managers, and operations leaders, sitting at the very desks where resident frustrations and operational breakdowns happen. That experience fuels our passion for the industry and shapes the way we support our partners every day.

Woman using multifamily reputation management software on laptop - Opiniion: Resident Insight that Drives Property Success
Step 3 in resident feedback platform process - Opiniion: Resident Insight that Drives Property Success

Our Technology

You won’t find deeper multifamily expertise anywhere else. From automated feedback collection to AI powered intelligence, our platform is built to transform resident data into real time, actionable insights. We continuously innovate to stay ahead of the industry, giving operators the most sophisticated tools available to help you make the best decisions and drive performance at scale.

Smiling CEO Devin in light sweater for multifamily reputation management - Opiniion: Resident Insight that Drives Property Success

We built Opiniion around a simple belief: better insight leads to better action. When property teams truly understand their residents, everyone wins.

Devin Shurtleff

Chief Executive Officer

Global Footer logo featuring stylized robot design - Opiniion: Resident Insight that Drives Property Success

Values that drive us

Icon symbolizing positive multifamily reputation management - Opiniion: Resident Insight that Drives Property Success

Solutions Through Optimism

We don’t just identify problems — we come to the table focused on what’s possible. Every challenge is an opportunity to find a smarter way forward.

Profile icon illustrating multifamily reputation management - Opiniion: Resident Insight that Drives Property Success

Innovation & Ownership

We take initiative, think creatively, and see our work through from first idea to final result. When something is ours to solve, we own it fully.

Stylized icon symbolizing multifamily reputation management - Opiniion: Resident Insight that Drives Property Success

Results Driven Environment

Good intentions matter, but outcomes matter more. We set clear goals, hold ourselves accountable, and measure success by the real impact we create.

Multifamily reputation management logo icon - Opiniion: Resident Insight that Drives Property Success

Blameless Teamwork

When things don’t go as planned, we focus on learning — not finger-pointing. We trust each other and grow stronger together through every challenge.

Our values shape how we build our product, support our customers, and grow as a team. They guide the way we work, the standards we hold, and the impact we aim to make every day. If these values resonate with you, we invite you to explore where you might fit in.

Man holding Resident Choice award, related to multifamily reputation management - Opiniion: Resident Insight that Drives Property Success

Celebrate the Communities Residents Love Most

The Resident Choice Awards honor properties that consistently deliver exceptional resident experiences. Nominate a community that stands out—or explore last year’s winners to see what excellence looks like.

Common questions about Opiniion

Everything you want to know about how Opiniion works, what makes us different, and how we help property management teams turn resident feedback into real results.

What is Opiniion?2026-04-20T12:18:42-06:00

Opiniion is the leading AI-powered resident experience platform for multifamily, helping property management teams understand and act across the entire resident lifecycle.

By bringing together feedback, reputation, social engagement, and operational insights in one place, Opiniion gives teams a clear view of what residents are experiencing at every property and what needs attention next. The platform reveals insights you won’t find anywhere else, transforming how teams approach marketing, operations, and community performance. AI works behind the scenes to identify issues, prioritize what matters, and guide teams toward the right actions.

The result is a more proactive, consistent resident experience that improves retention and drives stronger portfolio performance without adding more work to your teams. Opiniion is trusted by some of the nation’s top property management companies, including Cushman & Wakefield, ZRS Management, Bridge Property Management, and CAPREIT.

Who does Opiniion serve?2026-04-20T12:14:51-06:00

Opiniion primarily serves property management companies, apartment communities, and property owners across the United States and Canada who want to improve resident satisfaction, increase their online reputation, and drive net operating income (NOI). The platform is built for multifamily housing at its core, but also supports student housing, senior living communities, and select service-based businesses that want to leverage the same feedback and review-generation capabilities.

How is Opiniion different from other reputation management tools?2026-04-20T12:15:16-06:00

Unlike traditional reputation monitoring tools that only track what’s already been posted publicly, Opiniion proactively collects feedback from residents at every stage of the resident lifecycle — from tours and move-ins to maintenance requests, renewals, and move-outs. This gives property teams a real-time, 360-degree view of resident sentiment rather than a lagging snapshot. Opiniion also goes beyond monitoring to help teams act: surfacing trends, automating review requests, managing social media through SocialPro, and benchmarking performance across the portfolio.

When was Opiniion founded and where is it headquartered?2026-04-20T12:15:41-06:00

Opiniion was founded in 2017 — starting as a concept in a basement — and has since grown into a recognized industry platform for resident experience management. The company is headquartered at 300 S 1350 E, 3rd Floor, Lehi, UT 84043. Over the years, Opiniion has expanded its capabilities significantly, most recently acquiring Rentgrata and launching two new solutions: SocialPro and ListingsPro.

What recent milestones or growth has Opiniion achieved?2026-04-20T12:16:03-06:00

Opiniion has experienced significant growth since its founding, earning recognition as one of the top growing companies in its category and receiving high marks from employees. Recent highlights include the acquisition of Rentgrata, expanding Opiniion’s reach in resident engagement, and the launch of SocialPro — a multi-channel social media management platform purpose-built for property management — and ListingsPro, which helps properties manage business listings and local SEO. The company also introduced an AI-powered Insight Engine as part of its platform dashboard.

Does Opiniion work for non-property-management businesses?2026-04-20T12:16:26-06:00

Yes. While Opiniion was built for multifamily property management, the platform’s feedback collection, review generation, and reputation management capabilities translate well to service-based businesses like medical offices and other customer-facing industries. Opiniion describes itself as ‘bilingual’ — fluent in both residential and service-business contexts. Businesses outside property management can request a separate demo tailored to their industry at opiniion.com/demo-services.

Go to Top